MARKETING AUTOMATION FOR MORE EFFICIENCY
Using marketing automation strategies and tools, we automate the activities of our customers, reduce manual effort within teams and increase marketing performance on a data-driven basis. The next step in the direction of digitization.
WHY YOU MUST AUTOMATE YOUR MARKETING
Marketing teams face the challenge of managing multiple channels in parallel in order to meet the needs of their target audiences. Automation in marketing can be used to bundle individual processes and make them more effective. This includes automating performance marketing channels such as email marketing, social media marketing, AdWords marketing, as well as supporting the sales force through continuous lead scoring and lead nurturing of potential clients.
With marketing automation tools, you have the opportunity to create 1: 1 journeys and address potential customers individually. You thereby increase your conversion rates and create more trust in your target group through qualitative content.
TEAM TASKS TODAY
Potential for errors & micromanagement
‣ Bid optimization of campaigns
‣ Selection of newsletter recipients
‣ Manual follow-up of leads
= at least 20 hours per week
TEAM TASKS TOMORROW
Automation & speed
‣ Conceiving new campaigns
‣ Controlling automated campaigns
‣ Testing advertising content
= time gained for strategy
IMPLEMENTING AUTOMATION, THE RIGHT WAY
The implementation of marketing automation software proceeds in three steps. We start with a strategy workshop to identify existing data and your infrastructure. On this basis, the appropriate marketing automation software is selected according to your requirements, and the concept is created. Integrating and ensuring tracking is the second step in our project. In doing so, we ensure careful implementation and train your team so that knowledge transfer takes place during the project and the software can then be used by your employees. In the third step, we design the new campaigns and workflows according to the specifications of your departments involved in the sales process. This ensures a smooth campaign process and creates scope for further marketing activities.
We work as a rule with Salesforce, Hubspot and Mailchimp.
Create new resources and increase the number of conversions through the implementation of marketing automation software.
START NOW WITH MARKETING AUTOMATION
Do you want to simplify your processes and generate more customer inquiries? We are available for a first discussion by phone and by mail.